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视频市场竞争之激烈,以及资本层面动作频频,用波诡云谲四个字形容一点也不为过。正是如此,这同时也是一个充满想象空间的市场,与传统视频混搭、与社交网络混搭、与电商混搭……视频行业,从来不缺少新闻,每天都有新的可能性。那么,视频行业的营销想象呢?大制作、大热门高额的赞助费、植入费,已经越来越超乎一般品牌的承受能力了。除了拼钱,视频营销还能拼什么呢?我们先来看看2015年广告主最大的期待——媒介曝光广泛有效,尤其是借助社会化传
Vigorous competition in the video market, as well as capital-level action frequently, with wave-ridden words to describe no excuse. It is also a market full of imagination. It mixes with traditional videos, mixes with social networks and mixes with e-commerce. The video industry is never short of news and every day new possibilities exist. So, imagine the marketing of the video industry? Big production, big hot sponsorship fees, implants, has become more and more beyond the tolerance of the average brand. In addition to spell money, video marketing can fight what? Let’s take a look at the advertisers in 2015 the biggest look forward - extensive and effective exposure of the media, especially with social transmission