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在广东新闻界,说起“办中国最好的报纸”这类口号,虽然见怪不怪,可总还有人戏称其狂,而实际上,“改变使人进步”“以变制变,变中求胜”等,则绝不仅是口号,更是一种渗透于传媒人头脑中的理念和时时付诸的行动。到每一家报台,几乎都会告诉你他们的大改小改、大变小变,长到一年半载一次,短到一两个月。 竞争模式转向 ——从《南方都市报》改版看都市类报纸的变化 关注速度与效益,从以成本规模和经济规模为主要诉求的成长模式,转变为以效益和利润的增长为主要诉
In the media in Guangdong, when talking about the slogan of “Doing the Best Newspaper in China,” although we can not blame it for a long time, some people may even blame the madness. In fact, “change makes progress,” “changes and changes” Win "and so on, it is by no means just a slogan. It is also an idea infiltrated into the mind of the media people and an action that is put into effect from time to time. To each newspaper station, almost all will tell you their big change, big change, grow to a year or so once, as short as a month or two. The Shift of Competition Mode - From the Revising of Nanfang Dushi Bao to See the Speed and Efficiency of the Changes of Metropolitan Newspapers, From the Growth Model with Cost Scale and Economic Scale as Main Appeal to Mainly Increasing Profit and Profit