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翻开每天的报纸,各类平面广告比比皆是,作为业内人士也许会仔细研读一番。然而,广告的目标客户是否会被广告的内容所吸引,并采取预期的购买行为,不得而知。广告是产品或企业给消费者的直观印象,广告没有“特色”不成,广告太有“特色”也不成,特别是在有着特殊文化背景的地区,比如——朝鲜族自治州、新疆
Open the daily newspaper, all kinds of print ads abound, as the industry may be carefully read about it. However, it is unknown whether the advertising target audience will be attracted to the content of the advertisement and take the expected purchase behavior. Advertising is the visual impression that a product or a business gives consumers. There is no “feature ” in advertisements, or too many “specialties” in advertisements, especially in regions with special cultural backgrounds, such as - the Korean Autonomous Prefecture, Xinjiang