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在市场营销中,企业通常根据不同的情况而采用不同的产品包装策略。俗话说,人靠衣裳马靠鞍。包装对产品销售起着重要的作用。与产品要素相应的包装策略系列包装策略即企业生产的各种品质接近、用途相似的系列产品,在包装上都采用相同的图案、相近的颜色,以体现企业产品共同的特色。这种包装策略可使消费者一看便知是哪个企业的产品,能把产品与企业形象紧密联系在一起,大大节约设计和印刷成本,树立企业形象,提高企业声誉,有利于各种产品特别是新产品的推销。
In marketing, companies often use different product packaging strategies depending on the situation. As the saying goes, people rely on clothes to rely on saddles. Packaging plays an important role in product sales. Packaging strategies corresponding to the product elements The series packaging strategy is a series of products produced by the company that are close to each other and have similar uses. The same patterns and similar colors are used on the packaging to reflect the common characteristics of the products. This packaging strategy allows consumers to know which company’s products they see at a glance. It can closely link products with corporate image, greatly save design and printing costs, establish corporate image, improve corporate reputation, and benefit various products. It is the promotion of new products.