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从上个世纪70年代末开始,中国酒店业已经发生了两次转型,开放政策和国外旅游消费的推动促进了酒店业的第一次转型,国内消费市场爆发促进了饭店业的第二次转型,而今,在“需求+技术”双元驱动下,饭店业的第三次转型已经揭开面纱。如何在产业发展变化的战略机遇期获得成功?上海国际贵都大饭店有着自己的思考。到店体验的小感官营销酒店在线营销的规则正在发生变化。广泛采用的新技术促使消费者的行为发生了巨大的改
Since the late 1970s, China’s hotel industry has undergone two transformations. The opening up policy and the promotion of foreign travel consumption have promoted the first transition of the hotel industry. The burst of the domestic consumer market has promoted the second transition of the hotel industry Now, in the “demand + technology ” dual-driven, the third transition of the hotel industry has been unveiled. How to succeed in the strategic opportunity of industrial development and change? Shanghai International Grand Hotel has its own thinking. Small sensory marketing to the store The rules for online hotel marketing are changing. The widespread adoption of new technologies has prompted a dramatic shift in consumer behavior