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网络时代高校校报面临着空前的生存和发展压力。增强策划意识,提升策划能力,重视整体新闻报道策划的制定、实施是高校校报应对挑战的重要出路之一。整体新闻报道策划的制定要把握坚持政策性、突出针对性、体现前瞻性、遵循规律性的原则,并通过一定的程序,依据传播策略,提炼出准确的报道主题和宣传重点,以此来指导整个学校新闻宣传工作的有序开展。
College newspaper in the Internet age is facing unprecedented pressure for survival and development. It is one of the important ways to enhance the awareness of planning, enhance the ability of planning and emphasize the formulation and implementation of the overall news report planning. The formulation of the overall news report planning should adhere to the principle of adhering to the policies, highlighting the specificities, reflecting the forward-looking and following the rules, and through accurate procedures and according to the communication strategies, extract accurate reporting topics and publicity priorities to guide them The entire school news propaganda work in an orderly manner.