论文部分内容阅读
中央电视台西部频道开播之后,推出了一档具有深刻文化内涵与艺术鉴赏价值的栏目——《魅力12》。该栏目的定位与节目形态具有独到之处,展示了电视在促进文化艺术的发展与普及上的生命力。 西部频道是作为一个整体包装推出的.其核心目标是“宣传西部、推广西部”,节目以新闻资讯为主,专题、文艺栏目如《天地人》、《魅力12》、《西部论坛》、《天天快乐》等,则是对频道的丰富和有益补充。创办《魅力12》的目的,是通过挖掘民族文化的历史与社会背景来反映我们的民族气质和时代精神。
After the launch of the CCTV western channel, a series of columns with profound cultural connotations and artistic appreciation values - “Charm 12” were launched. The positioning of this section and the appearance of the program are unique, demonstrating the vitality of television in promoting the development and popularization of culture and the arts. The western channel was launched as a whole package with the core objective of “promoting the west and promoting the west” with news information as its main theme and featured programs such as “Heaven and Earth”, “Charm 12”, “Western Forum”, “ Happy every day ”, etc., it is a rich and beneficial channel supplement. The purpose of establishing Charm12 is to reflect our national temperament and the spirit of the times by tapping the historical and social background of our national culture.