特许经营的社会发展环境分析

• 出 处: 企业导报
• 发表日期: 2006年11期
• 关键词: 特许经营 社会发展环境 受许人 国民经济生活 协会作用 加盟者 竞争战略 财务困难 规模经济 纽带关系

宏观环境首先,国家对特许连锁的发展持积极扶持的态度,不仅相关部门的领导对发展特许经营连锁作过重要指示,而且前后颁布了相应法规从而进一步规范了特许经营的发展。其次,中国是世界最大的消费市场之一,中国巨大的市场对投资者的吸引力自然不在话下,而且中国是世界贸易组织的

Macro-environment First of all, the state actively supported the development of franchised chains. Not only did the leaders of relevant departments make important instructions on the development of franchise chains, but also promulgated corresponding laws and regulations to further regulate the development of franchising. Second, China is one of the largest consumer markets in the world. China’s huge market is naturally appealing to investors and China is a member of the World Trade Organization.