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“拒绝快速扩张”对于一个有着十几年发展历史的企业来讲,做出这样的决定并不容易。之所以能够抵挡得住诱惑,是绿视点执着于“更专业、更专注”的发展观念,以实现最终企业品牌价值的结果。园林景观是地产项目重要的一环,承担着营造出更宜居、更优雅的人文环境的重任,近年越来越受到购房者的关注。好的景观所带来的视觉美感,无疑会提升楼盘品质及吸引购买力,同时彰显出开发商的用心程度,这对楼盘品牌形象有着深远的影响。目前在北京市场,有上千家园林企业,面对竞争如此激烈的市场,绿视点是凭借什么魔力脱颖而出的?为此,本刊独家专访了绿视点总经理卢娅民女士。
“Refuse rapid expansion ” For a business with a history of more than a decade, making such a decision is not easy. The reason to be able to withstand the temptation is the green point of view clinging to the “more professional, more focused” concept of development in order to achieve the ultimate corporate brand value results. Landscape is an important part of the real estate project, bear the responsibility to create a more livable, more elegant human environment, in recent years, more and more buyers are concerned about. The visual beauty brought by the good landscape will undoubtedly improve the quality of the real estate and attract the purchasing power. At the same time, it shows the developers’ intention to exert a profound influence on the real estate brand image. Currently in the Beijing market, there are thousands of garden enterprises, in the face of fierce competition in the market, green point of view is by virtue of what magic come to the fore? To this end, the exclusive interview with Green point general manager Ms. Lu Yamin.