论文部分内容阅读
纯净的蓝白相间标志,象征着旋转的螺旋桨,这就是宝马!宝马不但是财富的象征,也是身份的体现和个性的彰显。自从2009年宝马决定在全球推广“悦(Joy)”的品牌理念以来,宝马在中国这个重要区域市场就不断强化“悦”的品牌诉求。目前为止,其服务品牌已深入人心,赢得广大消费者的信赖,更成为国内汽车服务行业发展的一个风向标。今天记者有幸采访到BMW授权经销商温州好德宝汽车服务有限公司总经理夏祖军先生,试图了解这一理念的深层动因。初见夏总时,一种成熟、儒雅的气质深深感染着我们,这种稳重大气的形象已经成为一种气场,引领着好德宝公司的每一位员工共同肩负起“悦”所倡导的企业责任。
Pure blue and white signs, a symbol of the rotating propeller, which is BMW! BMW is not only a symbol of wealth, but also the embodiment of identity and personality highlight. Since BMW decided to promote its “Joy” brand concept globally in 2009, BMW has continuously strengthened its brand appeal of “Wyatt” in this important regional market in China. So far, its service brand has enjoyed popular support and won the trust of consumers. It has become a benchmark for the development of the domestic auto service industry. Today, reporters had the honor to interview Mr. Xia Zujun, general manager of Wenzhou Good Debao Automotive Services Co., Ltd., an authorized distributor of BMW, trying to understand the underlying causes of this concept. First seen in summer, a mature, refined temperament deeply infected with us, this steady atmosphere of the image has become a gas field, leading every Goodbaby employees together to shoulder Advocacy of corporate responsibility.