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通过实际问卷调查分析，揭示了九寨沟国内游客在地域来源、收入、职业等方面的分布规律及基本原因．并根据其客源目标市场特点及不利因素，分别从客源市场及其结构、旅游地形象、可持续发展等方面对其发展前景进行了探讨．
Through the actual questionnaire survey, it revealed the distribution rules and basic reasons of Jiuzhaigou domestic tourists in terms of geographical origin, income, occupation and so on. According to the characteristics of its target market and unfavorable factors, the paper discusses the development prospects of the market from the source market and its structure, the image of tourist destination and sustainable development.