论文部分内容阅读
一、长江港口企业目前商务营销管理模式分析 长江主要大中型港口企业目前采用的商务营销管理模式,大致分为“完全放开模式”、“集中管理模式”和“宏观监管模式”三种。三种模式各有利弊,这里作简要分析: 1.完全放开模式的利与弊 完全放开模式是一种以分权管理为主的营销管理模式。在“集团(港务局)与子公司(含分公司)”的关系架构下,对各子公司的生产经营完全放开——集团企业只管“帽子(主要负责人的任免)”和“票子(上缴、投资以及资产的保值增值)”。各公司的商务营销活动完全由各公司自主进行。集团(局)机关不设立
First, the Yangtze River port business analysis of the current business marketing management The main large and medium-sized port enterprises in the Yangtze River currently used business marketing management model can be divided into “completely open mode”, “centralized management mode” and “macro-regulatory model” three. The three models have their own advantages and disadvantages, here for a brief analysis: 1. Completely open the pros and cons of the model Completely open the model is a decentralized management-based marketing management model. Under the framework of the relationship between “Group (Port Authority) and subsidiaries (including branch offices)”, the production and operation of each subsidiary is completely liberalized - the group companies only regard “hat (appointment and dismissal of chief executives)” and “votes Surrender, investment and the preservation and appreciation of assets) ”. Each company’s business marketing activities entirely by the companies independently. Group (Bureau) organs are not established