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美国芝加哥的 Prime Advantage,是一家仅成立3年的新公司。目前该公司的30个人的销售队伍正在使用其 CIO John Sprouse 于去年7月选择的一个客户关系管理(CRM)系统。Sprouse 所选择的这一 CRM 系统是一个操作简便、易于使用的高功效的客户关系管理系统。实际上,象 Prime Advantage 这样,为其销售队伍寻找一个简单高效的 CRM 系统,并非一件困难的事情。许多企业(约占所有实施客户关系管理战略的企业的50%)的选择之所以以失败告终,其中最主要的原因就是,他们为企业的销售人员选择了过于复杂的 CRM 系统。Prime Advantage 的成功,在于他们选择了一个十分简单的 CRM 方案。简单、易用,是 Spmuse 为该公司选择 CRM 系统的最基本的出发点。为此,Sprouse 首先选择的是一个具有合同管理模块的 CRM 产品,并要求这一合同管理模块基于一个他
Prime Advantage, in Chicago, USA, is a new company that has only been established for three years. The company's 30-person sales force is currently using a customer relationship management (CRM) system that John Crousese, CIO, chose last July. The CRM system chosen by Sprouse is a highly functional and easy-to-use customer relationship management system. In fact, like Prime Advantage, finding a simple, efficient CRM system for its sales force is not a difficult task. Many of these businesses, which make up about 50% of all companies that implement CRM strategies, have failed in the first place, choosing the overly complicated CRM system for their salespeople. Prime Advantage's success is that they have chosen a very simple CRM program. Simple, easy to use, is the most basic starting point for Spmuse to choose the CRM system for the company. For this reason, Sprouse first chose a CRM product with a contract management module and requested that the contract management module be based on one of his