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厂家-经销商-终端卖场,这是制造业服务链的三个关键环节。一家欲求做大进而做强的企业,一定绕不过如何编织“营销网络”这一重要课题,或致力于精耕细作基础上的做强,或建立在跑马圈地情形下的做大,或者两者兼而有之,在“终端为王”、以消费者导向为核心的营销大潮下,“渠道终端”始终是制造企业不可忽视的重大课题。本栏目本期为您介绍横店振宇的连锁加盟之理念和做法,以期为您提供些许启示。
Manufacturers - distributors - terminal stores, which is the manufacturing service chain, the three key links. A company that wants to grow bigger and stronger is bound to go around how to weave the important issue of “marketing network” or to work harder on the basis of intensive farming or to build bigger in the stakes, or two In the meantime, under the marketing tide of “terminal is king ” and consumer orientation, “channel terminal ” has always been a major issue that manufacturing enterprises can not ignore. This section introduces you to Hengdian Zhenyu’s concept of franchising and practices in this issue, with a view to providing you some inspiration.