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在市场竞争日益激烈的今天,零售业进入了一个微利时代。特别是近几来国际零售业巨头的加入,更加剧了这一行业的竞争。越来越多的商家发现自有品牌成了一个新的经济增长点。特别是超市对自有品牌的开发越来越重视,且取得了一定的成果。但目前我国超市自有品牌开发还处在初级阶段,在认知和实际操作中存在一定的误区。本文主要从超市自有品牌开发的意义入手,分析了现阶段我国超市自有品牌开发的现状,存在的问题及其以后发展应注意的问题。
In an increasingly competitive market today, the retail industry has entered a meager profit era. In recent years, in particular, the entry of international retail giants has intensified the competition in this industry. More and more businesses find their own brand has become a new economic growth point. In particular, supermarkets pay more and more attention to the development of their own brands and have achieved certain results. However, at present, the development of self-owned brands of supermarkets in our country is still in the initial stage, and there are some misunderstandings in the cognition and actual operation. This article mainly starts with the significance of the supermarket brand development, analyzes the current situation, existing problems and problems that should be noticed in the future development of the supermarket brand in our country.