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从2015年开始到2016年更加明确,我认为一个稳定的旧时代结束了,我相信公关同仁都有一个感觉,是越来越多的不适感,旧时代的稳定已经被打破了,而新的东西到底该怎么玩,其实还没有建立一个新的标准。所有不适感背后都面临着深入的变革——就是渠道红利十年的结束和内容红利十年的开始。为什么要选择内容这个方式吸引人呢?很简单,因为公众对渠道从来都是喜新厌旧的,有内容才会有忠诚溢价。个人时间已经被碎片化了,因为移动互联网的发展和智能设备的
From 2015 to 2016, I think it is more clear. I think a stable old era is over. I believe people in PR have the feeling that more and more people are not feeling well. The stability in the old times has been broken. The new In the end how to play, in fact, have not set a new standard. Behind all the discomfort are facing profound changes - the end of the decade of the channel dividend and the beginning of the content dividend ten years. Why is it tempting to choose content? Simple, because the public is always new to the channel, loyal to the content. Personal time has been fragmented because of the development of mobile internet and smart devices