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一本优秀的图书应当具有经济和社会双重效益,其能否顺利完成并推入市场与策划编辑的专业研发能力、市场分析能力、交流沟通能力、内部协调能力和营销创新能力有着直接的关系。在图书出版行业内,策划编辑承担着产品研发和项目管理的责任,这五种能力关系到出版社的工作质量。策划编辑应当通过对市场需求、社会话题等的分析和预判,结合与作者、读者、营销的有效沟通,提升这五种能力,做出具有市场竞争力的优秀图书。
A good book should have both economic and social benefits. It has a direct relationship with its professional R & D capability, market analysis ability, communication skills, internal coordination ability and marketing innovation ability. In the book publishing industry, planning and editing assume the responsibility of product development and project management, these five capabilities are related to the quality of the work of publishing houses. Planning and editing should be through market demand, social topics such as the analysis and prediction, combined with the author, reader, marketing, effective communication, enhance these five abilities, to make excellent books with market competitiveness.