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在传统民法理论中,人格权与财产权分属两种不同权利,但随着经济的发展,人格权被商业化利用,自然人的姓名,肖像等人格要素进入市场,成为交易对象,像许多名人会将自己的姓名、肖像等人格要素授权商人使用获得许可费。此时的人格权与财产权不再泾渭分明,它们发生交融,形成人格权财产利益,而人格权与财产权的边界也变得模糊起来,所引发的主要问题在于人格权财产利益法律属性为何,采用何种方式对其予以保护。
In the traditional civil law theory, personality rights and property rights belong to two different rights, but with the economic development, the right to personality is commercialized, the natural person’s name, portrait and other personal factors into the market, become the object of trading, like many celebrities Will own name, portrait and other personality elements authorized by the merchants to obtain license fees. At this moment, personality right and property right are no longer distinctly defined. They blend with each other to form the benefit of personal right and property, and the boundary between personality right and property right also becomes blurred. The main problem that arises is the legal attribute of personal right property interest. Ways to protect it.