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我们所处的时代,社会环境的各方面正在发生着日新月异的变化。从宏观社会环境变化的角度看,社会政治环境、经济环境、科学技术环境以及信息环境的发展变化也对媒体的发展提出了新的要求。与此同时,媒体所面临的宏观媒介环境及微观人际环境也随着社会大环境的变化发生了深刻的改变。媒体为适应环境变化的新要求,积极探索自身的发展方向,成为经济建设的直接参与者和社会活动的组织者。媒体活动营销,正是在这种背景下应运而
In our time, rapid changes are taking place in all aspects of the social environment. From the perspective of changes in the macro-social environment, social and political environment, economic environment, science and technology environment and the development and change of the information environment also put forward new requirements for the development of the media. At the same time, the macro-media environment and the micro-interpersonal environment facing the media have also undergone profound changes with the changes of the social environment. In order to adapt to the new requirements of environmental change, the media should actively explore its own development direction and become the direct participants in economic construction and the organizer of social activities. Media event marketing, it is in this context should come