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以互联网思维去思考与尝试,微电影也罢,微音频也罢,有没有用户买单,只和他的产品设计与需求满足有关,与用户体验有关,与哪一种呈现形态没有太大关系。随着数字信息技术的发展,近年来,微电影以片长短、投资小、易传播等优势大行其道,其艺术价值和产业价值日渐显现。但是,与此同时,其产业链、制作与商业模式的不成熟以及低入行门槛,也给这个尚未茁壮的产业带来不少影响。中国微电影何去何从?产业发展瓶颈是什么?如何破解?为解答如上问题,本刊记者专访了新华网融媒体未来研究院院长、原南京大学金陵学院传媒学院院长杨溟。
To think and try to think of the Internet, micro-film worth mentioning, micro-audio worth mentioning, there is no user pay, and his product design and meet the demand-related, and user experience, with which presentation is not much. With the development of digital information technology, in recent years, microfilm has become increasingly popular because of its advantages of short film length, small investment, and easy dissemination. Its artistic value and industrial value are becoming increasingly apparent. However, in the meantime, the immaturity of its industrial chain, production and business model as well as its low entry barrier have also brought much impact on this not yet robust industry. How to crack the industry? In order to answer the above questions, our correspondents interviewed Yang Ming, director of the Future Research Institute of Xinhuanet Melt Media, and former Dean of the Media Institute of Nanjing University’s Jinling Institute.