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随着城镇化水平的不断提高,城市内部的旅游竞争十分激烈,目前众多目光被吸引到农村,使农村成为了国内旅游业容量最大的潜在客源市场,因此分析和开发农村旅游市场具有很大的现实性和重要性。本文通过对金华市农村旅游市场现状的相关调查,围绕农村居民经济状况、旅游的动机、旅游行为特征等分析农村旅游市场的现状,提出相应的开发前景和开发战略。
With the continuous improvement of the urbanization level, the competition within the city is very fierce. At present, many eyes are attracted to the rural areas, making the rural areas the potential source market with the largest domestic tourism industry. Therefore, it is very important to analyze and develop the rural tourism market The reality and importance. Based on the investigation of the current situation of rural tourism market in Jinhua City, this paper analyzes the status quo of rural tourism market based on the economic status of rural residents, the motivation of tourism and the characteristics of tourism behavior, and puts forward corresponding development prospects and development strategies.