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为不同的消费者量身定制服务并做到极致——看似艰难,在经济并不特别发达的泰国,却被发挥得淋漓尽致。去年年底,一部国产喜剧《人再囧途之泰囧》横空出世,创下12.6亿元票房和3900万观影人次,让业界大呼惊讶。在其火了票房、火了徐铮的同时,也火了泰国旅游。据泰国旅游协会预测,2013年中国赴泰国旅游人次继续快速增长,将突破300万大关,成为泰国旅游最大的市场。这与《泰囧》的热映,不无关系。
Tailor-made services for the most diverse consumers and achieve the ultimate - seemingly difficult, in the economy is not particularly developed in Thailand, has been most vividly demonstrated. At the end of last year, a domestic comedy “Thai embarrassing way” was turned out to a record 1.26 billion yuan box office and 39 million film-viewing trips, so that the industry exclaimed. In its fire at the box office, the fire Xu Zheng at the same time, but also fire Thailand travel. According to the Thailand Tourism Association forecast, in 2013 China’s tourist arrivals to Thailand continue rapid growth, will exceed 3 million mark, becoming Thailand’s largest tourism market. This is “Thai embarrassed” hot, not unrelated.