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在媒体间竞争日趋激烈的态势下,通过跨区域发展,不断扩大市场份额,既是媒体发展的目标,也是媒体发展壮大的重要手段。北京卡酷动画卫视以专业化、异质化定位和打造内容精品策略,通过不断扩大覆盖落地范围、全产业链发展模式以及打通多媒介传播渠道等方式,取得了良好的跨区域发展效果,值得借鉴。
Under the increasingly fierce competition among media, cross-regional development and expanding market share are not only the goals of media development, but also an important means for the media to grow and develop. Beijing Karoo Animation Satellite TV has achieved good cross-regional development effect through its professionalization, heterogeneous positioning and content quality strategy through continuous expansion of the coverage of the whole floor chain, development of the whole industrial chain and opening up of multi-media channels Learn from