论文部分内容阅读
在杂志领域,中国正面临一场多元化的演进,一些专业的媒介人和媒介组织充分利用其掌握的资源对传统媒介资源进行再分配,尝试做新媒体,并创新出各类新杂志模式。电子杂志就是其中的重要一种。2005年,借助 Web2.0的热潮,电子杂志业风生水起,与“博客”一起成为互联网“第二春”引人注目的热点。2006年,为赢得终端用户,众多平台运营商加紧跑马圈地,力图成为市场的领导者和行业标准的制定者,在网络杂志这一新战场上占得先机,而随着 iPod、MP3、MP4和智能手机等新媒体终端的日益普及,电子杂
In the field of magazines, China is facing a diversified evolution. Some professional media people and media organizations make full use of the resources they control to redistribute traditional media resources, try new media and innovate various new magazine modes. Ezine is one of the important ones. In 2005, with the boom of Web2.0, the e-magazine industry grew up and become the hot spot of the Internet “Second Spring” together with “Blog”. In 2006, to win the end-user market, many platform operators stepped up their efforts to become the market leaders and industry standards makers, taking the lead in the new battlefield of online magazines. With the advent of iPods, MP3s, MP4 and smart phones and other new media terminals increasingly popular electronic hybrid