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本文认为,在全球性的金融危机下,面对剧烈竞争的国际市场,贸易公司适时调整企业发展战略:以公司现有的进出口业务为基本点进行横向扩张;以公司现有的进出口业务为基础向价值链延展;以现有的进出口业务为基础开展多元化的运作,提升企业竞争能力,是中小型外贸企业生存与发展的保证。
This article argues that in the face of the fiercely competitive international market under the global financial crisis, the trading company timely adjusts the strategy of enterprise development: horizontal expansion based on the existing import and export business of the Company; and the existing import and export business of the Company As the basis for the extension of the value chain; to carry out diversified operations based on the existing import and export business to enhance the competitiveness of enterprises is the guarantee for the survival and development of small and medium-sized foreign trade enterprises.