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前言我国是一个发展中的社会主义国家,商品经济还不发达。长期以来,工厂生产的产品品种、数量都按上级管理部门的指令办理,企业只是单纯的产品生产工厂。党的十一届三中全会以来,在“对内搞活、对外开放”方针的指引下,企业发生了重大的变化,由生产型变为生产经营型,产品需要企业自己寻找市场,即企业的生存和发展与产品销售息息相关。而广告又是产品销售的“先行官”。充分发挥广告的作
Foreword China is a developing socialist country. The commodity economy is still underdeveloped. For a long time, the variety and quantity of products produced by the factory have been handled according to the instructions of the superior management department. The company is only a pure product production factory. Since the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, under the guidance of the policy of “invigorating domestically and opening up to the outside world”, the company has undergone major changes, from a production type to a production and operation type, and the product needs the enterprise to find its own market, that is, the enterprise’s Survival and development are closely related to product sales. And advertising is the “predecessor” of product sales. Make full use of advertising