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随着科学技术的进步,以互联网为主要形式的新媒体业日新月异地发展,对包括广播在内的传统媒体形成巨大的挑战。利用新媒体、发展新媒体,加快与新媒体的融合已成为各大传统媒体发展的必然趋势。作为传统媒体,广播迫切需要向新媒体转型,以打破广播传播范围、传播载体的局限,寻求广播发展的新天地,提升广播的核心竞争力。
With the advancement of science and technology, the rapid development of the new media industry with the Internet as the main form has posed a great challenge to traditional media, including broadcasting. The use of new media, the development of new media and accelerating the integration with new media have become the inevitable trend of major traditional media. As traditional media, radio and television urgently need to transition to new media in order to break the scope of radio and television broadcasting, to limit the limitations of radio and television broadcasting, and to seek a new world of radio and enhance the core competitiveness of broadcasting.