论文部分内容阅读
当前,我国汽车出口以商用车为主,占出口总量的65%。占出口金额的72%。去年,我国卡车出口15.56万辆,出口创汇9.93亿美元,已连续三年高速增长。然而,出口量的增加并没给业界带来由衷的欣喜,中国重型汽车集团有限公司国际市场部负责人称:“量的上升不可等同于质变”。此言切中要害。面对全球市场,如何实现从销量大国到汽车工业强国的演变?如何实现从商品出口到品牌战略出口?中国商用汽车依然有太多的问题需要正视和解决
At present, China’s automobile exports are dominated by commercial vehicles, accounting for 65% of the total exports. Accounting for 72% of the export value. Last year, China exported 155,600 trucks and earned foreign exchange earnings of 993 million U.S. dollars, which has seen rapid growth for three consecutive years. However, the increase in export volume did not bring sincere joy to the industry. Head of International Marketing Department of China National Heavy Duty Truck Group Co., Ltd said: “The increase in volume should not be equated with qualitative change.” This statement cut the key. Faced with the global market, how to achieve the evolution from a large sales force to a powerful automotive industry? How to export from the commodity to the brand strategy? There are still too many problems in China’s commercial vehicles need to face up and solve