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图形是通过可视的形态来传达一种概念或一种思想,其价值是通过大量复制的作品在面对相当数量的观众并在产生传播效应之后而得以体现。电视时代的图形传播作为一种新的传播形态,既是对传统传播的一种继承,又有许多新的特性。本文就图形传播在电视艺术中的运用策略做了相关探索。
Graphics convey a concept or idea through visual morphology whose value is reflected in the mass reproduction of the work by a considerable number of viewers and after the transmission effect has been produced. As a new form of communication, the graphic communication in the TV era is not only an inheritance of traditional communication, but also has many new features. This article explores the strategy of the application of graphic communication in television art.