论文部分内容阅读
形象,正成为发展的根本要素。在传统的农业社会和工业社会里,人们普遍相信人、财、物之大资源是发展的根本要素。因为那是看得见、摸得着的资源和活力。然而,在当代跨入信息社会时,有关无形资产的理论就开始流行起来。 早在数十年前,较发达国家就已经意识到资源的重要性,不过当时的人们一般只关心视觉类的表层形象,而对精神取向、理念凝聚、价值与行为规范等形象内层重视不够。近年来,全面的形象设计的观念
The image is becoming a fundamental element of development. In the traditional agricultural society and industrial society, people generally believe that the great resources of people, money and goods are the essential elements of development. Because it is visible and tangible resources and vitality. However, in the contemporary era of information society, the theory about intangible assets began to prevail. As early as a few decades ago, the more developed countries had realized the importance of resources. However, people at that time generally only concerned with the superficial image of the visual category, while they did not pay enough attention to the inner layers of the image of the spiritual orientation, the concept of cohesion, values and codes of conduct . In recent years, a comprehensive concept of image design