制度创新是报业转型的推动力

• 作 者: 李丽莉
• 机 构: 《每日新报》广告运营中心,
• 出 处: 声屏世界·广告人
• 发表日期: 2013年09期
• 关键词: 传媒产业 报业集团 制度改革 公益性事业 整体转制 文化体制改革 渐进型 数字报业 南方报业 经营资本

我国报业产业转型过程中,制度改革已成为产业转型成败的关键。报业制度创新是实现报业产业转型宏观层面的推动力。我国报业制度创新是以政府为主导的渐进型制度创新,目前已到了产权改革主导的阶段。文化体制改革提出的公益性事业与经营性产业“两分开”的思路,对既有的“事业单位,企业化管理”混合体制可谓一次深刻的制度创新,直指产权制度改革这个核心命题,为传媒产业的独立和发展,建构了蓝图。

In the process of newspaper industry transformation in our country, system reform has become the key to the success or failure of industrial transformation. The innovation of newspaper system is the macro-level impetus to realize newspaper industry transformation. China’s newspaper system innovation is a progressive government-led institutional innovation, has now reached the leading stage of property rights reform. The idea of ​​public welfare business and business industry proposed by cultural system reform can be described as a profound institutional innovation to the existing “public institution, enterprise management” hybrid system, pointing directly to the reform of property rights system The core proposition has laid a blueprint for the independence and development of the media industry.