论文部分内容阅读
文章应用Bass产品扩散模型研究了我国投影机市场的扩散过程。利用历年我国投影机购买统计数据,对投影机购买的扩散过程进行了模型参数的估计建立了投影机销售扩散模型;进行了投影机扩散模型的实证分析,并对今后几年投影机扩散过程以及购买量到达高峰的时间和数量进行了预测和展望。
The article uses Bass product diffusion model to study the diffusion process of projector market in our country. Using the statistical data of projector purchase in China over the years, we estimated the model parameters of the diffusion process of projector purchase and established the model of projector sales diffusion. We also carried on the empirical analysis of projector diffusion model and analyzed the projector diffusion process in the next few years The time and volume of the peak of the purchase volume were predicted and forecast.