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中国的广播是世界上覆盖人口最多的广播网络和最大的广播市场,但中国广播产业的发展还较迟缓,以广播广告为例,据中国广告协会统计,2004年全国电台广告仅占全国广告投放总量2.7%,2005年、2006年连续增长,但
China’s broadcasting covers the most populated broadcasting network and the largest broadcasting market in the world. However, the development of China’s broadcasting industry is still relatively slow. Take radio and television advertisements as an example. According to the statistics of China Advertising Association, national radio advertisements accounted for only the national advertising in 2004 Total 2.7%, 2005, 2006 consecutive growth, however