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近几年,“葡萄酒”的含义已经不局限于瓶中的佳酿,许多外在因素也被融入酒中。饮酒,可以欣赏酒浆的芬芳、单宁、甜美和丰厚,也可以把整个包装看成一种对时尚的表达。葡萄酒的包装往往经过精心设计,用以描绘图案或表达情感:瓶身的设计或圆润,或别致,或优雅,甚至性感;精致的酒标则会激起每个饮酒者心中不同的情感。例如Vin d’Elle的酒标有雄辩、机智、个性的寓意,购买它的消费者往往想表达自己文雅、聪慧的特质。另有一
In recent years, the meaning of “wine ” has been not limited to the bottle of wine, many external factors have also been integrated into the wine. Drinking wine, you can enjoy the wine’s fragrance, tannins, sweet and rich, but also the entire package can be seen as a stylish expression. Wine packaging is often carefully designed to depict patterns or to express emotions: the design of the bottle body is rounded, chic, or elegant, or even sexy; the exquisite wine labels inspire the different emotions of each drinkers. For example, Vin d’Elle’s wine label has an eloquent, witty and personal meaning, and the consumers who buy it often want to express their elegant and intelligent qualities. Another one