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在社会主义市场经济形势的要求下,“市场”成为企业经营竞争的一个“焦点”,赢得市场就是赢得用户。因此,以市场为导向,建立健全以新型经营机制为核心的现代化管理体系,是企业面临的一项任务。无锡远东集团公司从本企业实际出发,实行“用户导向管理”,初步建立起了以营销机制为核心的市场经营管理体系,使远东电缆的市场占有率不断提高,固定用户从建厂初期的一百余家发展到现在的一万余家。
Under the requirements of the socialist market economic situation, the “market” has become a “focus” of business competition, and winning the market is to win users. Therefore, taking the market as the guide, establishing and improving a modern management system with a new type of operating mechanism as its core is a task that companies face. Wuxi Far East Group Company proceeded from the actual conditions of the company and implemented “user-oriented management”. It initially established a market operation and management system centered on the marketing mechanism, which enabled the market share of the Far East cable to increase continuously. More than a hundred homes have grown to more than 10,000 now.