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随着印刷市场供过于求,企业之间的竞争更加激烈,印刷产品的利润空间越来越小;加之,企业的经营环境、管理水平、综合实力不断发展和提升,多元化经营成为印刷行业的重要特征。然而,从印刷行业本身的特点和各种内外因素考虑,多元化战略不能盲目开
With the oversupply in the printing market, the competition among enterprises is fiercer and the profit margins of printed products are getting smaller and smaller. In addition, diversified management has become an important feature of the printing industry due to the continuous improvement and development of the operating environment, management level and comprehensive strength of the enterprises . However, considering the characteristics of the printing industry itself and various internal and external factors, the diversification strategy can not be blindly open