论文部分内容阅读
中青年女装市场是服饰产品具有重要营销价值的细分市场之一。但对于中青年女性的消费行为不能一概而论,本文依据职业、收入等个人属性细分中青年女性消费群体为温饱型、发展型和享受型,并分析各群体的服装消费行为特点,罗列各群体服装消费行为的差异性,有利于服装企业有针对性的开发相关产品。
Middle-aged women’s apparel market is one of the niche markets where apparel products have significant marketing value. However, for the young and middle-aged women’s consumer behavior can not be generalized, this article based on personal attributes such as occupation, income and other young women’s consumption characteristics of sub-type of clothing for the subsistence, development and enjoyment, and analysis of the various groups of clothing consumption behavior characteristics, Differences in consumer behavior, is conducive to clothing companies targeted development of related products.