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消费品只有进入家庭化,它才能规模化。从2000年开始,汽车在中国开始进入了家庭消费。据中国广告协会颁布的资料显示,2000年汽车广告在我国投放量的增长率达34%,2001年汽车广告在我国投放量的增长率达180%。2002年由夏利首先拉起的降价,使我国的汽车销售大战趋于白热化。加入 WTO 后,国外汽车对中国市场也虎视眈眈,但是,在狼烟四起的国内市场中,富康、赛欧和夏利在汽车家庭化销售上格外引人注目。一、车款宣传与投放时段比较
Only when consumer goods go into family, can it be scaled up. Since 2000, automobiles have started to enter family consumption in China. According to the data promulgated by China Advertising Association, the growth rate of auto advertising in China in 2000 was 34%. In 2001, the growth rate of auto advertising in China was 180%. In 2002, the price cut pulled up by Xiali first made China’s automobile sales war intensified. After joining the WTO, foreign cars are also eyeing the Chinese market, but Beverly, Sail and Xiali are particularly noticeable in the family car sales in the domestic market where there is a lot of firepower. First, the car models and delivery time comparison