论文部分内容阅读
汽车工业是世界性的工业。上海汽车工业作为中国汽车工业的一部分,随着中国加入WTO的逼近,正面临着全球性的挑战。上海汽车工业销售总公司(以下简称销售公司)是上汽集团的前沿阵地,担负着在激烈的市场竞争中销售桑车的繁重任务。这个公司的党政领导清醒地认识到:市场是企业赖以生存的空间,作为专营轿车的销售公司,市场就是生命。面对国内外同行的激烈竞争,必须加快把销售公司建成具有国内一流、国际先进轿车营销网络的现代企业。为此,近三年来,销售公司围绕市场和市场建设,全面实施了一项以网络重组为主要内容的营销体制改
Automotive industry is a worldwide industry. As a part of China’s auto industry, Shanghai Automotive Industry is facing global challenges as China approaches the WTO. Shanghai Automotive Industry Sales Corporation (hereinafter referred to as the sales company) is the forefront position of SAIC, responsible for the heavy task of selling cars in the fierce market competition. The company’s party and government leaders clearly recognize that: the market is the business survival of the space, as a franchise car sales company, the market is life. The face of fierce competition from counterparts at home and abroad, we must speed up the sales company built with the domestic first-class, international advanced car marketing network of modern enterprises. To this end, the past three years, sales companies around the market and market building, the full implementation of a network restructuring as the main content of the marketing system reform