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2001年,上海文广新闻传媒集团成立,集团整合了上海各家电视台、广播电台,实现了上海广电领域内的资源共享。集团化的优势在于资源的优化组合,提高利用率。SMG在资源整合方面做了很多的工作。但是作为集团核心资源之一的电视节目内容资源由于历史的原因还处于信息无法共享的状态。集团成立以前,电视节目内容资源分散于上海电视台、东方电视台、上海有线电视台以及原上海广电局节目中心(现集团节目资料中心)等多家单位。各单位对于节目内容管理的方
In 2001, Shanghai Media Group was established. The Group integrated various TV stations and radio stations in Shanghai and realized the sharing of resources in the radio and television area in Shanghai. The advantages of collectivization lie in the optimized combination of resources and the improvement of utilization rate. SMG has done a lot of work on resource integration. However, as one of the core resources of the Group, the content of the television program content is still in a state where information can not be shared due to historical reasons. Prior to the establishment of the Group, the contents of television programs were distributed in a number of units including Shanghai TV Station, Oriental Television Station, Shanghai Cable TV Station and the former Shanghai Broadcasting Bureau Bureau Program Center (now the Group’s Program Information Center). The parties for the program content management party