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举办大型体育赛事已经成为国内外树立城市品牌,提升城市软实力的有效途径之一。采用文献资料法与逻辑分析法,从城市软实力的概念界定分析入手,分析举办大型体育赛事对城市软实力的影响效应。研究发现:合理运用利益相关者管理理念;选择与城市文化底蕴相匹配的赛事;充分运用媒体资源提高城市竞争力是提升城市软实力的优化路径。
Organizing large-scale sports events has become an effective way to establish the city brand and enhance the city’s soft power at home and abroad. By means of literature review and logical analysis, this paper starts from the definition of urban soft power and analyzes the effect of organizing large-scale sports events on urban soft power. The findings are as follows: rational use of stakeholder management concepts; selection of matches that match urban cultural background; and full use of media resources to enhance urban competitiveness are the optimal paths to enhance urban soft power.