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一般大众在近距离了解宏棋之前,主要是通过广告了解宏棋,对宏棋常会抱有偏见;大幅的平面广告都是在宣传产品,设计上缺乏艺术性、毫无美感可言;让自己的老板做形象代言人,连请形象代言人的费用都省了。央视的一位工作人员说,业界还对宏棋有一种说法,宏棋竟然不学习联想好榜样,在央视投放广告,肯定是对这样的内地市场不了解,像“老外”。 这次采访可以说是一个被宏棋说服的过程。
Before the general public knew about Acer at a close distance, they mainly learned about Acer Chess through advertisements and were prejudiced against the Atsugi regular. Large-scale print advertisements are all about promoting the product. The design lacks artisticness and there is no beauty at all. Let our own The boss to do the image of the spokesman, even the image of the spokesman for the cost savings. A staff member of CCTV said that the industry still has a saying about Acer Chess. Acer Chess does not even learn from associating with a good example and launches advertisements on CCTV. It certainly does not understand such a mainland market as “foreigners.” This interview can be said to be a process persuaded by Acer Chess.