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探讨民生新闻的前行方向和应该引起注意的问题,如何更加贴近观众,更好地为群众需求服务,以期找到在“领导满意”和“群众满意”两个层面上的最佳结合点,非常具有理论价值和现实操作意义。一、民生新闻的特点及对传播模式的改变对于民生新闻,虽然目前业界和理论界还没有统一的界定,但是民本情怀、平民视角、民生内容和人文叙事的核心理念已经成为共识,民生新闻改变了过去大众传媒的话语结构和传播模式,呈现出贴近性、对等性、服务性和互动性的鲜明特点。首先是民生新闻使媒体的价值取向发生变化。民生新闻的价值取向更侧重于
To explore the direction of the people’s livelihood news and issues that should attract attention, how to get closer to the audience and better serve the needs of the masses so as to find the best in both the “leadership satisfaction” and the “mass satisfaction” Combination of points, has a very theoretical value and practical significance. First, the characteristics of people’s livelihood news and changes in the mode of communication For the livelihood of the people, although the industry and theorists have not yet defined the unity, but the core values of people-based feelings, civilian perspectives, people’s livelihood and humanistic narrative have become consensus. Changed the discourse structure and mode of transmission of the mass media in the past, and showed distinctive characteristics of closeness, reciprocity, service and interaction. The first is that people’s livelihood news makes the value orientation of the media change. The value orientation of livelihood news focuses more on it