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广告创意犹如万花筒,可以千变万化任意发挥,但不论广告创意如何新颖,媒体运用如何灵活,如果没有正确的广告创意方法,就很难从时下广告信息泛滥的洪流中,脱颖而出,赢得消费者的青睐。本文就广告创意的一些基本方法进行了阐述,为广大初入广告业的从业人员提供一点广告创意的基本方法。
Ad creative like kaleidoscope, can be changed at any given time, but no matter how innovative advertising creative, media use how flexible, without proper advertising ideas, it is difficult from the current flood of advertising information to stand out and win the favor of consumers. This article describes some of the basic methods of creative advertising, for the majority of advertisers entering the advertising industry to provide a basic method of advertising.