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一直以来标志都是作为一个设计的符号,研究多从操作和技术层面入手。然而,标志作为传达信息、表现质量、区分差异、彰显特性的一种象征性传播符号,在现代社会中扮演和发挥着越来越重要的作用。伴随文本决定着文本的生成与解读,了解伴随文本的影响因素,对标志符号的生产才具有真正的指导作用。
It has always been a sign of design as a symbol of the design, research and more from the operational and technical aspects. However, the symbol, as a symbolic symbol of communication conveying the quality of information, distinguishing differences and revealing characteristics, plays an increasingly important role in modern society. Accompanying the text determines the generation and interpretation of the text, and understanding the factors that accompany the text has a real guiding effect on the production of the logo.