论文部分内容阅读
为了提高保险营销的水平,促进我国保险业的健康发展,我们需要超越传统的市场营销,进行以品牌为重点的市场营销。而促进品牌发展的有效现代市场营销手段就是整合营销。
In order to improve the level of insurance marketing and promote the healthy development of China’s insurance industry, we need to go beyond the traditional marketing, brand-focused marketing. The effective modern marketing to promote brand development is integrated marketing.