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西南地区体育消费水平较低,竞赛表演业陷入低谷,体育旅游还没有形成规模,民族传统体育的发展受到了限制。发展西南地区体育产业,应从提高居民体育消费水平、发展职业足球俱乐部、充分利用特色旅游资源、发展民族传统体育产业化等方面入手。抓住重点、深化改革,合理有效地利用现有人力、物力,使西南地区体育产业的发展走可持续发展的道路。
The level of sports consumption in southwest China is relatively low, the performance industry is in a downturn, the scale of sports tourism has not yet been established, and the development of traditional ethnic sports has been limited. In order to develop the sports industry in Southwest China, we should start with improving the level of residents' sports consumption, developing professional football clubs, making full use of the special tourism resources and developing the national traditional sports industry. Seize the key points, deepen the reform, use the existing manpower and material resources reasonably and effectively so that the development of the sports industry in Southwest China will take the road of sustainable development.