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高职教育中市场营销这门课程占据着重要地位,这门课程的实践性要求是特别强的,究其原因是因为这门课程的实践性和实用性所决定的。市场营销在告知教育中占据着重要位置的同时其本身也存在一些亟待解决的问题,既要遵循以往的一些教学模式,更多的是要在教学过程中,采取一些参与式教学、多媒体教学,还可以更多的运用情景模拟教学和经典案例教学,这些教学方法对学生的能力培养起到了重要的作用,从而促进了高职院校培养人才与社会接轨,对于人才素质的提高起到了辅助的作用。
This course occupies an important position in the marketing of higher vocational education, the practical requirements of this course is particularly strong, the reason is because of the course of practice and practicality of the decision. Marketing not only tells us that education occupies an important position but also has some problems to be solved urgently. It not only needs to follow some previous teaching modes, but also takes some participatory teaching, multi-media teaching, But also can make more use of scenario simulation teaching and classical case teaching. These teaching methods play an important role in cultivating students’ abilities, which promotes the training of qualified personnel in higher vocational colleges and society and helps to improve the quality of qualified personnel effect.