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在河北塞外的张家口农村,有一个叫新兴制鞋厂的小企业,笔者曾有幸在那里工作过。这个小厂历时6年,从当初一个12人的小作坊发展成了拥有固定资产2000万元、员工300多名的有限责任公司。而凡是和该公司董事长霍秀丽打过交道的人都说,这个厂子之所以发展得如此迅速,完全得益于她诚实守信的经营理念,尤其是霍大姐干里背次品的故事更被他们传为佳话。1998年秋,农家女霍秀丽与11名伙伴筹资20万元办起了生产劳保系列胶鞋和皮鞋的新兴制鞋厂。1999年初,厂子的生产经营逐步正规起来,而且也逐渐有了一定的市场。但霍秀丽很清醒,当地的销量大部分是因为有部门和熟人的照顾,企业如果单纯靠这些现有的条件,就不会有发展的前途,必须把眼界放开,尽快打开外部市场。这个想法得到了大家的一致赞同后,她开始着手在拓展业务上下起了功夫。人手少,没有专门的销售人员,
In Zhangjiakou rural out-of-town in Hebei Province, there was a small enterprise called Xinxing Shoe Factory. I had the honor to work there. The small factory lasted six years, from a small workshop of 12 people developed into a limited liability company with 20 million yuan in fixed assets, more than 300 employees. And those who deal with the company chairman Huo Xiuli said that the reason why this factory has developed so rapidly, thanks to her honest and trustworthy business philosophy, especially the story of Huo Sister, They are good stories. The autumn of 1998, farmer Huo Xiuli and 11 partners to raise 200,000 yuan to start the production of labor insurance series shoes and shoes new shoe factory. In early 1999, the factory’s production and management gradually formalized, but also gradually have a certain market. However, Huo Xiuli is awake. Most of the sales here are due to the care of departments and acquaintances. Enterprises that rely solely on these existing conditions will not have a promising future. They must let their eyes open and open the external market as soon as possible. After the idea was unanimously approved by everyone, she started to work on expanding her business. Less staffing, no special sales staff,