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Effie China的使命是:用来表彰、传授及推广实效的营销传播理念与方法。联合具有公益心的行业精英机构与专家,共同提升行业的专业标准,促进中国营销传播业与世界的交流与发展。筹建中国第一个广告专业图书馆是Effie China众多公益项目之一。
Effie China’s mission is to: recognize, impart and promote effective marketing communication ideas and methods. Jointly with the commonweal industry elite institutions and experts to jointly enhance the industry’s professional standards and promote China’s marketing communications industry and the world’s exchange and development. The construction of China’s first advertising professional library is one of many public welfare projects in Effie China.